How We Work → App Development
We do not start from "we want an app". We start from "what must the user be able to do in fewer than 3 taps". The choice between native, hybrid or PWA comes after - and depends on that answer, not on trends or fashions.
App technologies
APPS BUILT FOR:
From use case to live app on the stores. Each phase produces something concrete that you can see, test and validate.
Who uses the app, where, when and why. How many times a day, for how long, with what connection. This analysis determines everything: the technology chosen, the navigation structure, the number of screens. An app used 5 minutes a day is designed very differently from one used for 8 consecutive hours.
Native, hybrid or PWA? The choice is made after the analysis, not before. We explain the real trade-offs in terms of cost, performance and maintenance - not the solution that suits us best to develop. If a PWA solves your problem, we'll tell you.
A clickable wireframe of all main flows, testable on a real smartphone before writing a single line of code. You test it, your end users test it. Navigation problems that emerge here cost 10 times less to fix than those found after development.
2-week sprints: each sprint delivers working screens in a test environment (TestFlight for iOS, Firebase for Android). You do not wait for go-live day to see the app - you use and test it throughout the entire development process.
Testing on a representative range of devices (iPhone SE, 13, 15; entry-level and flagship Android). Performance and battery optimisation. Then full management of publication on the App Store and Google Play - graphic assets, app listing, submission for review.
Apps are not "delivered" - they evolve. iOS and Android updates require ongoing maintenance. We install analytics to understand which screens users actually use. Data drives the next iterations - not preferences.
The wrong technology choice is the main reason app projects go over budget or get abandoned. Our rule: simpler is better, if it solves the problem.
Runs in the browser, can be "installed" on the home screen. No store publication required. Lower cost, instant updates.
Ideal for: internal business portals, operational dashboards, apps with occasional use.
A single codebase for iOS and Android. Performance close to native for the majority of use cases. Access to device features.
Ideal for: most business apps, B2C apps, apps with push notifications, integration with management systems.
The most common choice for SMEs
Maximum performance and full hardware access. Two separate codebases - double the development and maintenance costs.
Ideal for: high-camera-use apps, augmented reality, real-time processing, gaming.
An app is not an island. Its real value lies in integration with business systems - management software, CRM, website. Having the same team develop all three eliminates integration problems at the root.
A consolidated stack across a portfolio of apps in production.
[TO BE ADDED: sector, app type, key features, result with numbers]
[TO BE ADDED: app integrated with management system or website - value of the full-stack approach]
Each sector has different users with different digital habits. Knowing the sector helps make the right choices.
The most common questions before starting an app project.
A 30-minute call. We tell you which technology makes sense for your needs, a rough cost estimate and what to expect in the first 6 months after launch.
