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How We Work → Software Development

Bespoke software development agency:
your process first, code second

We start by understanding how you work. Then we digitalise exactly that process - not a generic one adapted to yours. The software adapts to the business, not the business to the software.

15+
years of experience
50+
software delivered
100%
in-house development
4h
max response for blocking issues
function analyzeProcess(business) {
  const spec = mapWorkflow(business);
  const proto = validate(spec);
  // 2-week iterative sprints
  return deploy(proto, {
    owner: "client",
    git: "your-repo",
    support: "4h-response"
  });
}

SOFTWARE BUILT FOR:

Hotels & accommodation Restaurants & chains Communication agencies Manufacturing SMEs Freelance professionals
Alberigo PMS
hotel management system, used by 200+ properties
GoPixel
agency management system, developed and maintained in-house
Nexo CRM
customisable CRM for Italian SMEs

Our method in 6 phases

We do not start from the technology. We start from your real process - how you work today, where you lose time and where you lose money. Technology comes after.

1

🔍 Business process analysis

An initial 2–3 hour session: we map how you work today. What data comes in, where it goes, who uses it and what happens when something goes wrong. We do not ask "what do you want in the software" - we ask "how does your business work". Only then does the correct specification emerge.

2

📄 Technical specification & architecture

We translate the analysis into a technical document: database structure, data flows, integrations with existing systems (ERP, CRM, e-commerce), planned interfaces. The document becomes the technical contract for the project - nothing is built without being written first.

3

✏️ Prototype & validation

Before writing a single line of real code, we build an interactive prototype (clickable wireframe). You test it with real users - needs often emerge that did not surface during analysis. It is far cheaper to correct the prototype than the code.

4

⚡ Iterative sprint development

2-week sprints: each sprint delivers a working module you can already use and test in the staging environment. You do not wait until the end of the project to see something. Each sprint closes with a demo, and you can give feedback before moving to the next.

5

✅ Testing & user training

Before go-live: functional tests on all critical flows, load testing, security testing. Then a training session with real users - not a PowerPoint presentation: you sit together in front of the software and run through daily operations. A written manual is included.

6

🚀 Go-live & maintenance

Data migration to production with a rollback plan if anything goes wrong. Active monitoring for the first 30 days. Then ongoing maintenance: security updates, minor changes, support within 4 working hours for blocking issues. The software evolves with you.

Why our approach is different

Four elements that distinguish our software development from the standard market.

🏠

100% in-house development

No freelancers, no external software houses subcontracted. The team that analysed your process is the same team that builds it. No information lost down the chain.

🛡️

Security without compromise

Every release goes through security testing and security-oriented code review focused on vulnerability prevention. We deliver software free of known flaws - no back doors left open in your system.

🇮🇹

Italian team, Italian timezone

Response within 4 working hours for blocking issues. A dedicated point of contact throughout the project. No change of interlocutor mid-development.

🏭

Real sector expertise

We have built software for hospitality, restaurants, agencies, manufacturing and freelance professionals. We already start with sector knowledge - not from zero.

How it integrates with other services

Software does not live in isolation. Its value grows when integrated with the CRM, the website, and sector management systems. We handle the whole stack - because we are the same team.

  • CRMThe software feeds the CRM with operational data: every client, every order, every interaction enters automatically.
  • Sector management softwareWe integrate with existing systems or develop additional modules for our proprietary platforms (Alberigo, GoPixel, Nexo CRM).
  • Website & e-commerceThe software connects to the website: bookings, orders, contact forms, catalogue data - all synchronised, no duplicate data entry.

Technologies we use

A solid technology stack built over 15 years of commissioned development.

PHP / MySQL
Core backend
Python
Automation & AI
React / Vue
Web interfaces
API REST
Integrations
Docker
Deploy & staging
Git / GitHub
Versioning

Examples of our work

Maggi Technology
Problem

Needed to update product information and prices for their clients: an almost daily operation involving significant workflow and a high margin for error.

Solution

System to optimise the business process, reducing operating time and eliminating human errors in information distribution.

Results after 6 months
0
human errors
-32%
time saved
GeoSoft
Problem

Need to manage a data flow from a series of sensors to carry out assessments on climate change.

Solution

Software that organises and schedules data by connecting internally developed APIs to collect and normalise the entire sensor data flow.

Results after 6 months
100%
organised data
0
transcription errors
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The AleMar Web team proved exceptionally professional, grasping complex logic quickly and translating a sophisticated mathematical approach into a user-friendly web app. Despite the complexity, they were fast and efficient, creating a simple and easily navigable interface that made our work accessible to a wider audience. Their professionalism, combined with a direct and approachable manner, made the collaboration not only productive but genuinely enjoyable.

Loriana Paolucci
Istituto di Studi per l'integrazione dei Sistemi

Sectors where we are strongest

Every sector has different processes. Having real vertical expertise means starting with a map of the territory.

Frequently asked questions

The questions we hear almost every time before starting a project.

It depends on complexity. A simple module (e.g. booking management, client database) takes 4–8 weeks. A complete management system takes 3–6 months. We use 2-week iterative sprints: each sprint produces something functional you can already use and validate. The precise timeline is defined during the initial analysis.

It depends on the type of agreement chosen. With the rental model, the software remains AleMar Web's property and you use it under licence - the most cost-effective option, with a monthly fee covering maintenance and updates. With the purchase model, the source code becomes fully your property, deposited in a Git repository in your name (GitHub, GitLab or self-hosted) - ideal for full technological autonomy. Both options include complete technical documentation.

Yes. Before we begin, we analyse all systems currently in use (ERP, CRM, e-commerce, accounting software) and design the necessary integrations via REST API or dedicated connectors. The aim is for the new software to fit into your existing workflow without creating duplicate data entry.

Yes. Delivery always includes a bug warranty period (typically 60–90 days). After that, we offer a maintenance contract covering security updates, minor changes and technical support with a maximum 4-hour response time for blocking issues.

It depends on the complexity, number of features and level of integration with existing systems. A simple module starts from a few thousand euros; a complete management system requires a larger investment. With the rental model, the cost is spread over time with a monthly fee. Contact us for a free technical analysis and a no-obligation quote.

Analyse your process with us - free

A 30-minute technical call with our team. We will tell you what can be automated, how, and what it might cost. No commitment required.